Some clothes have been connected to the Internet, such as Pharrell Williams hat can send Twitter, and Mark Zuckerberg’s hoodie has a similar function. Going forward, your clothes will probably have an online identity, even if it does not make your clothes become a “celebrity.”
Internet of things to cooperate with enterprises Evrythng packaging company Avery Dennison, will bring Evrythng software features some of the coat and shoes.
Internet of things technology make counterfeiting more difficult clothing and shoes
The two business intelligent product platform Janela high hopes for the next three years from the birth of the platform products will reach 10 billion. The system can be in the form of simple internet of things sent to the hands of millions of consumers, even if they have no intention for the Internet of Things and consumption.
Evrythng with Avery Dennison do not want your clothes into a “red network”, whose goal is to make them more practical clothes. Their actions might make people love the product appear more difficult to counterfeit, and they may also bring an interesting feature for consumers.
When a piece of clothing or a pair of shoes out from the production line, it will go to the internet to get some Janela new logo and thereafter these logos will be permanently associated with these clothes or shoes.
The identification system may include RFID tags, bar codes and two-dimensional code labels.
After these we have a logo, clothing and shoes can be differences with some imitations on the market open to themselves. OECD has estimated that in 2013 global trade in counterfeit goods reached $ 461 billion. Imagine if a product since the “birth” of the cloud would have a unique identity, then this product will be difficult to have a cottage products. Sports brand will be the main target market of the system.
US National Retail Federation estimated that last year, returned at the end of the holiday fakes will cause loss of $ 22 million. And by Janela resulting product will carry the product data, including where and when it was purchased in order to ensure that the product is more difficult to counterfeit.
Consumers who use mobile applications can learn the history of the product purchased, including where it is produced by what material manufacturing production and its distribution locations. After the purchase, consumers can also use the application associated with the product to get special deals and services.
Janela platform while also providing re-order products and the purchase of related products, features, and ultimately they will provide on how to recycle and where to recycle the product.
London-based Evrythng established in 2011, currently they have made these companies including Cisco and Samsung investment.