Recently, the market research firm statista data show that in 2016 the US smart home market size of $ 9.7 billion, becoming the largest country in the global smart home market. 2015 China smart home market reached 40.34 billion yuan, an increase of 41% is expected by 2018, China’s smart home market will reach 130 billion yuan, the future CAGR of around 48%. Smart home market is showing rapid growth, the industry will enter a rapid expansion period.
Globally, countries users of traditional household products use different habits, smart home selection will vary. In the US market, home central air conditioning penetration has exceeded 70%, and 85% of households equipped with a central heating thermostat device, 60% of households equipped with refrigeration equipment central thermostats, smart thermostats, represented intelligent energy-saving products favored. In the European market, security products by consumers concerned, the UK, Spain and Germany, owned nearly 80 percent of home broadband users tend to choose the smart home security products.
In China, consumer more interested in intelligent home appliances. Tencent survey showed appliances, smart TV, smart lights, automatic climate control, smart cameras, smart washing machines, refrigerators and smart intelligent air purifiers become the most users want to buy smart home products. In addition, China’s Internet users has reached 668 million people, the Internet penetration rate of about 50%, already have better conditions for the development of smart home, smart home but our penetration is still less than 5%, compared with the large gap between the United States, the future space is vast.
Orville cloud network predicts that by 2020, China’s smart air conditioners, washing machines and refrigerators market penetration will increase to 55%, respectively, 45% and 20%.
At the recent China’s home appliance and consumer electronics fair, China’s major home appliance manufacturers such as Haier, Midea, TCL will showcase some of their smart home products and future plans and ideas. Industry experts believe that the future will be the further development of the traditional home appliance industry upgrading and intelligent direction toward the consumer, but should not be overlooked is that, from the current state of China’s home appliance, the appliance market is no longer an incremental market reform and opening up, but gradually further conversion to the stock market. Existing home appliances industry to attract further upgrading or transformed in the direction of smart home is an important direction for future efforts of the major appliance business.
In addition, China’s smart home is still in the initial stage, the majority of household electrical appliance enterprises or intelligent products intelligent system has its own set of system, the industry has not formed completely unified standard, the future must be a unified standard process.
With the acceleration of Internet, big data and cloud computing integration of information technology and the Internet giant to seize control entry intelligent hardware, home market will also accelerate the pace of transformation and upgrading, personalized, diversified applications will boost the rapid penetration of smart home industry promotion.
From the industrial chain, smart home industry can be divided into upstream components, including chips, sensors, passive components and circuit boards, chip smart home industry is the core part, a direct reflection of technology and product performance; middle part terminal products including intelligent control, intelligent control center, data transmission module and a processing module; the downstream end of the finished products, including smart thermostats, appliances, lighting, security and intelligent single small goods. Among them, the middle and lower part is the focus of the layout of the Internet company, by mastering the intelligent home gateway, to achieve control of the Internet to interact entrance, application development, and service control platform.
With the application integration of networking technology, and cloud computing technologies such as triple play, intelligent home function will gradually improve. Wherein the wireless smart home market is expected to occupy the mainstream. Wireless smart home installation is relatively simple, as long as the traditional switch into ZigBee intelligent switch single fire, with a wireless gateway, where appropriate electrical connections, lights, curtains and all kinds of sensors, can achieve remote control switch.
In addition, the intelligent home as one of the important flow inlet, by major technology giant favor. Microsoft intervene earlier, the launch of HomeOS family operating system, mobile phone users to issue commands, can be realized on the indoor temperature, television cameras and control, to provide users with a unified management interface. Google previously announced $ 3.2 billion cash acquisition of smart home equipment company Nest, it is the intelligent home to a climax. Apple HomeKit, Google Android Home and other smart home platform, is expected to improve the current state of division, provides a holistic collaboration platform between the devices can work better together.